The awe economy has run its course in fashion, exasperating colors and attitudes to wrench out every drip of dopamine lingering in the post-pandemic world. Exhausting. AW23 chose to read the room, taking a note from Jaden Smith to talk about, like, the economic state of the world right now. The tone? Everyone should relax a bit. Pair it back. Reduce. JW Anderson, the current generational leader of social cues, fulfilled this in earnest, quoting that “we’re heading into a season of reduction.” Less, however, still had its weightiness and left room for a solemn, surrealist cue to keep things interesting, as seen best at YOOYOUNGMI and LOEWE. Tomatoes, pillows, frogs, and metallic orbs all on fresh canvases of clean, basic tailoring piggyback the progress of subversion in the fundamental.